Wednesday, July 6, 2011

Understanding Keywords is a Key to SEO

To optimize your site for SEO (Search Engine Optimization), you should have a solid understanding of the keywords that people use to find a site like yours.  A vital tool is Google’s  Keyword Tool.  Using the keyword tool, you can enter a word related to your site like “SEO” and you’ll be presented with a list of keywords related to your search term and statistics showing the number of search queries matching your keywords that were preformed on Google.  In other words this tool presents you a list of words that are important to your clients or customers, so you can incorporate those into your site.  Clicking on the “Local Monthly Searches” column heading will sort the list by the number of searches.  Using our “SEO” keyword search example, we can see the top related keywords are seo, search engine optimization, sem, seo companys, seo service, seo company, and seo services.  There’s a long list of related keywords, but using the stats presented, we can see there’s a steep slope of decline in the popularity of those other terms, so if we’re an SEO company and we present a lot of information on our site about “SEO Marketing”, we’d be much better off if we changed that to “SEO Services” or better yet (22% better, believe it or not) “SEO Service”.
A word of caution though, related to keywords.  If you’re an SEO company, you may be very familiar with the acronym SEM (Search Engine Marketing) and be pleased to see that’s the third highest related search term.  Entering SEM as a Google search, returns a Search Engine Marketing related page as the first result, however virtually all of the other sites on the first search results page are related to things like Scanning Electron Microscope and the Society for Experimental Mechanics.  It’s likely that your clients or customers will not want to wade through this long list of unrelated terms to find your site, and they’ll more likely modify their search terms to find other related sites.

Friday, July 1, 2011

what is seo ?

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

This SEO tutorial covers all the necessary information you need to know about Search Engine Optimization - what is it, how does it work and differences in the ranking criteria of major search engines.